Home Electrification and Rebate Concierge Service

The problem

Homeowners who want a heat pump, solar, or an EV charger face a confusing maze: which system fits their home, which of a shifting set of grants and rebates they qualify for, and which local installers to trust. The paperwork and eligibility rules are genuinely hard, quotes vary wildly, and many people give up or overpay. There is no neutral party paid to guide the whole decision.

Why now

Incentives are large and active in several markets: the UK Boiler Upgrade Scheme pays £7,500 for most heat pumps (with a temporary £9,000 uplift for oil and LPG homes from July 2026), and Australian state schemes subsidize solar and electrification. Energy costs and electrification awareness are high, but rules keep changing, so a homeowner-side advisor who tracks current programs and vets installers is more valuable than ever.

Who pays

Owner-occupier households actively considering a heat pump, solar, battery, or EV charger who want unbiased guidance and help capturing incentives, initially in the UK and Australia where homeowner-side subsidies are clearest, with US and Canada as programs allow.

How it makes money

Flat advisory fee of roughly $200 to $600 USD (or local equivalent) per home for a plan, eligibility check, and vetted-installer shortlist, plus optional project-management add-on and transparent installer referral arrangements disclosed to the client. Bundle across a whole-home electrification roadmap.

Market & demand

Order-of-magnitude: millions of owner-occupied homes across these markets are candidates for electrification over the coming decade; even a few hundred paid consultations a year at several hundred dollars each supports a lean solo or small practice.

Electrification of home heating and transport is a durable policy direction across these markets, with recurring but frequently revised incentive programs. Homeowners increasingly want a trusted advisor rather than a lead-gen site that sells their details to installers, opening room for a paid, homeowner-aligned model.

SWOT

Competition & the gap

Installer sales teams, energy-comparison and lead-gen sites, official schemes like the UK's Boiler Upgrade Scheme with their own guidance, and platforms such as EnergySage that match homeowners to quotes.

The wedge: A genuinely independent, homeowner-paid advisor that packages plan, incentive capture, and vetted installers into one flat-fee engagement, aligned with the homeowner rather than any installer or lead buyer.

Go-to-market

Target one region with strong current incentives, publish clear how-much-can-I-claim guides for that market, and partner with local community energy groups and a small set of vetted installers on transparent terms.

First 10 customers: Run free eligibility mini-checks at local community energy events and in neighborhood groups, convert the strongest cases into paid consultations, then earn referrals from happy homeowners and from installers who value pre-qualified, well-informed leads.

How to set it up

1. 1Pick a launch region and master its current incentive programs and eligibility rules
2. 2Build a plan template: system options, indicative costs, incentives, and next steps
3. 3Vet a small panel of installers and agree transparent, disclosed referral terms
4. 4Create an intake questionnaire capturing home, heating, and usage details
5. 5Set flat-fee packages and an optional project-management add-on
6. 6Launch via community energy groups and local guides, then formalize referrals

How to validate it

Homeowners paying for plans that lead to completed installs, incentives successfully claimed, installer partners requesting more referrals, and repeat engagements for additional upgrades on the same home.

Tools & inspiration

Companies in this space: Rewiring America, EnergySage, Energy Saving Trust, Octopus Energy

FAQ